B2B Festival Brabanthallen 2025: THE cycling fair for innovation and networking

On Sunday, Feb. 9 and Monday, Feb. 10, 2025 organizes NewsBike Media & Events for the third time the B2B Festival in the Brabanthallen in Den Bosch. As this event has become a leading platform, the bicycle industry comes together here to network, share knowledge and discover the latest innovations. Whether you are a manufacturer, importer, dealer or supplier, the B2B Festival offers unique opportunities for growth and cooperation.

1. What makes the B2B Festival unique?
2. Highlights from previous editions
3. Participating brands at the B2B Festival 2025
4. STOER Bikes at the B2B Festival 2025
5. What can you expect in 2025?
6. Practical information: location, tickets and accessibility
7. Tips for successful trade show attendance
8. Plan your visit: other activities in Den Bosch

The B2B Festival in the Brabanthallen stands out because it has an informal atmosphere and is completely focused on the bicycle industry. Since the event is exclusively open to professionals, such as bike stores and industry-related companies, it creates a focused and trade-oriented environment without consumers.

With a wide range of exhibitors, including bicycle manufacturers, importers and suppliers, the B2B Festival offers a complete overview of the market. Therefore, the casual festival atmosphere ensures that the useful is combined with the pleasant, creating valuable business connections.

Previous editions of the B2B Festival have provided the foundation for the success of 2025. Some highlights include:

• Growing number of visitors: As the second edition attracted a whopping 3,530 visitors, this represented an increase of over 60% over the first year.
• Sold out trade show floor: The fact that the 2025 edition was fully booked in record time, despite the choice of a larger hall, shows the high level of interest from exhibitors.
• Positive feedback: Visitors and exhibitors praised both the good atmosphere and the successful design of the event.
• Practical workshops: Sessions on current topics, including sustainability and customer-oriented business, attracted many interested parties and were well attended.

The B2B Festival 2025 welcomes a diverse range of leading brands and companies within the bicycle industry. Participants range from bicycle manufacturers and importers to suppliers of parts, accessories and services. Although the complete exhibitor list available on the official website, visitors can look forward to a wide range of products and innovations that represent the latest trends in the bicycle industry.

STOER Bikes at the B2B Festival 2025

One of the notable participants in the B2B Festival 2025 is STOER Bikes. This forward-thinking brand is known for its robust electric bicycles and cargobikes, which respond to the growing demand for sustainable mobility solutions.

What can you expect from STOER Bikes?

• Presentation of new models: STOER Bikes introduces the latest version of the CargoX, specially designed for both business and residential users.
• Interactive testing capabilities: Visitors can try out the bikes and experience for themselves why STOER Bikes is at the forefront of usability and innovation.
• Business Solutions: STOER Bikes shows how their products can contribute to more efficient business processes and environmentally friendly logistics.
• Network with experts: The team at STOER Bikes is available to answer questions and discuss collaborations.

Why choose STOER Bikes?

With their focus on quality, sustainability and innovation, they offer STOER Bikes not just products, but complete solutions for modern mobility. Visit their booth at the festival and find out how they help companies make the transition to a greener future.

The B2B Festival in the Brabanthallen is not just another trade show. This unique event, organized by NieuwsFiets Media & Events, is distinguished by an informal festival atmosphere, high-quality content and an all-inclusive concept that offers visitors an exceptional experience. The third edition will take place on Sunday, February 9 and Monday, February 10, 2025, and it promises to be an inspiring event for everyone in the cycling industry. Find out here what makes the festival different from other trade shows and what's on offer.

The B2B Festival offers a completely immersive experience, as the event is geared entirely towards cycling industry professionals and is known for its hospitality. What makes this festival so special?

• Free catering: During the festival you will enjoy delicious snacks and drinks, as everything is part of the all-inclusive concept. From a cup of coffee to elaborate lunches, everything is included.
• Happy Hour XXLOn Sunday evening, the festival concludes with a convivial networking reception where visitors and exhibitors can interact informally.
• Accessibility: The festival is exclusive to the bicycle industry, creating a focused and professional atmosphere where the right people meet.

A Dynamic Exhibition Floor
The exhibition floor of the B2B Festival is filled with the leading brands and innovations in the bicycle industry. From electric bikes and cargobikes to accessories and retail solutions, the diversity is impressive. Visitors can:

• Discovering innovations: Many brands use the festival as a platform as they launch their latest products here.
• Networking: Meet with suppliers, manufacturers and other professionals to create valuable collaborations.
• Testing products: Try out the latest bikes and accessories for yourself so you can experience the quality and functionality right away.

What else is there to do at the B2B Festival?
In addition to the informative sessions and bustling exhibition floor, the festival offers even more ways to get the most out of your visit:

• Interaction with exhibitors: Ask all your questions and discuss business opportunities in a casual atmosphere, so that you get valuable insights right away.
• Network zones: Specially designed areas so that visitors can interact with each other in an informal setting.
• Practical demo rooms: Discover live demonstrations of products and services, giving you immediate insight into innovations shaping the future of the bicycle industry.

Plan your day
The B2B Festival 2025 offers a jam-packed program, filling your day with inspiration and opportunities. Be sure to check out the exhibitor list and program in advance so you can plan your visit in a focused way. Consider:

• Setting aside time for keynotes: Don't miss any sessions that are relevant as they offer valuable insights for your industry.
• Test moments: Plan time to try new products so you can make informed choices.
• Networking: Make space to make business connections, as personal conversations often lead to valuable collaborations.

• Date: Sunday, Feb. 9 and Monday, Feb. 10, 2025
• Location: Brabanthallen, 's-Hertogenbosch
• Opening hours: Both days from 10:00 a.m. to 5:00 p.m.; on Sunday evening, there will be a Happy Hour XXL afterward until 8:00 p.m.
• Access: The B2B Festival is a "dealer only" event and therefore only open to people who own a bicycle store or work in the bicycle industry.
• Tickets: Visit the official website of the B2B Festival for ticket sales information.
• Accessibility: The Brabanthallen is easily accessible by both car and public transportation, including ample parking.

Tips for successful trade show attendance

• Preparation: Check out the list of exhibitors and plan which booths you want to visit.
• Networking: Take business cards with you and be proactive in making new contacts.
• Workshops: Register in time for popular sessions to be assured of a spot.
• Follow-up: Afterwards, send messages to new connections to strengthen collaborations.

Combine your visit to the B2B Festival with an exploration of the historic city of Den Bosch to discover numerous attractions and activities. Here are a few recommendations:

• St. John's Cathedral: Admire the imposing architecture as this Gothic cathedral has a rich history. Take a guided tour so you can learn more about the iconic structure and enjoy the view from the tower.
• Binnendieze tour: Board a boat to discover the hidden waterways of Den Bosch. This unique experience takes you past historic buildings and underground tunnels while a guide tells interesting stories.
• The North Brabant Museum: Combine history, culture and modern art as this versatile museum offers something for everyone. From works by Vincent van Gogh to contemporary art installations, you'll always find something special here.
• Shopping downtown: Explore the charming streets of Den Bosch, where boutiques, specialty stores and large chain stores converge. Don't forget to take a break in a cozy café to enjoy Brabant hospitality.
• Sample local delicacies: No visit to Den Bosch is complete unless you have tasted a Bossche bol. Visit Banketbakkerij Jan de Groot, because there you will find the best version of this iconic delicacy.
• National Park The Loonse and Drunense Dunes: For lovers of nature and outdoor activities, this beautiful natural area a short distance from the city is a must. Take a hike or rent a bike so you can fully enjoy the peace and beauty of the area.

The B2B Festival Brabanthallen 2025 promises to be an unforgettable edition, as everyone active in the bicycle industry combines innovation, networking and inspiration here. Therefore, this is an event you should not miss. Be sure to be part of this dynamic gathering to discover how your business can grow in collaboration with the industry's biggest players. Register now via the official website and get inspired. See you in Den Bosch!