Bakfiets with company logo: branding options and costs

A cargo bike with company logo is a driving business card that reaches hundreds of people every day. Unlike a van or car, a cargo bike stands out in the crowd. Passersby see your logo, remember your company name and get in touch. In this blog you will discover all the possibilities to add your corporate identity to your cargo bike, what it costs and what to look out for.

1. Why a cargo bike with company logo?
2. Branding opportunities for your cargo bike
3. Cost of cargo bike stickers
4. Materials and quality
5. Paste yourself or have it done?
6. Where to get your cargo bike stickered?
7. The STOER CargoX as a company cargo bike
8. Tips for good design
9. Tax advantages of cargo bike stickers
10. Maintenance of your decals
11. Summary
12. Frequently asked questions about cargo bike with company logo

A cargo bike with company logo is much more than a means of transportation. It is a marketing tool that works 24 hours a day. As you deliver groceries, visit customers or simply ride around town, thousands of people get to know your business.

The numbers don't lie. A cargo bike in a busy downtown area is seen by hundreds of pedestrians and cyclists every day. Do the math on that over a year and you have tens of thousands of free "impressions" - to speak in marketing terms. No billboard can match that for the same price.

"A cargo bike with a logo is the best investment we've made," says a florist from Amsterdam. "People recognize me all over the neighborhood. They say, 'You're that flower delivery guy, aren't you?' That continuously brings me new customers."

Looking for the best electric cargo bike for business use? Then check out our blog about the best electric cargo bike 2026: STOER CargoX with €720 free accessories.

There are several ways to brand your cargo bike with a company logo. From simple decals to a complete wrap, each option has its own benefits and price tag. Below we list the options.

Option 1: Logo decals

The easiest and cheapest option is to stick your logo on the bin. You have your logo cut out in vinyl foil and stick it on one or both sides. This is a subtle way of branding that suits companies that don't want to be too conspicuous.

Benefits of logo stickers:

• Low cost (from €50-€100)
• Quick to install (do it yourself)
• Easy to remove or replace
• Subtle appearance

Disadvantages: You stand out less than with full lettering and the area remains largely unused.

Option 2: Lettering with contact information.

One step further is lettering with your logo and contact information. Think of your company name, phone number, website and possibly a slogan. This way, passers-by can contact you directly.

Benefits of lettering:

• All important information visible
• Professional look
• Cost €150-€350 depending on size
• Can color in your house style

This is the most frequently chosen option for sole traders and small businesses. You have enough room to stand out without being overdone.

Option 3: Full cargo bike wrap

Want maximum impact? Then opt for a full wrap. In this case, the entire container (and sometimes also the frame) will be covered with printed film in your design. This can be a photo, a pattern or an illustration that matches your corporate identity.

Benefits of a full wrap:

• Maximum visibility and recognizability
• Unique design that stands out from the crowd
• Protection of the tray from scratches
• Can be removed later

Disadvantages: Higher cost (€400-€800) and you need a professional for installation.

Want to know more about business use of a cargo bike? Then read our blog about Why you should or should not buy an electric cargo bike.

The cost of a cargo bike with company logo depends on several factors: the size of the lettering, the type of film, the design and whether you stick it yourself or have it done. Here is an overview of prices.

Price indication by type

Prices are guide prices and may vary by provider. Always request multiple quotes to compare.

Cost design

Do you already have a corporate identity and logo? Then you can often get started right away. The sticker specialist will adapt your existing design to the dimensions of your cargo bike. This is often included in the price or costs €25-€75 extra.

Don't have a design yet? Then you can have this made by the supplier or by a graphic designer. Expect €100-€300 for a complete new design including revisions.

Cost assembly

Simple decals you can apply yourself. For a full wrap, professional installation is recommended. The film must be applied tightly and without air bubbles, which is precise work. Assembly usually costs €50-€150, depending on the complexity.

Also check out our blog on how expensive is an electric cargo bike for a complete cost breakdown.

Not all decals are created equal. The quality of the film determines how long your lettering will look great. A cargo bike is often outside and must be able to withstand sun, rain and temperature changes.

Types of film

There are roughly two types of film for cargo bike stickers:

Monomeric vinyl - This is the cheaper version. Great for temporary promotions or if your budget is limited. Lifespan: 2-4 years outdoors.

Polymer vinyl - This is the premium choice. It is more flexible, colorfast and lasts longer. Lifetime: 5-7 years outdoors. Often coated with a UV-protective laminate.

For a cargo bike that is used daily, we recommend polymer vinyl. You'll recoup the extra cost by having to replace less often.

3M and other brands

Well-known brands for vehicle film are 3M, Avery Dennison and Orafol. These manufacturers provide film of proven quality with a warranty. Ask your supplier what brand of film they use - this will tell you a lot about the quality.

Simple logo decals are fine to apply yourself. But the larger and more complex the decal, the more craftsmanship is required.

Tips for pasting yourself

Are you going to do it yourself? Then keep the following in mind:

• Make sure the container is clean and grease-free
• Work at room temperature (not too cold, not too hot)
• Use a squeegee to iron out air bubbles
• Start from the center and work outward
• Take your time - you only get one chance

On many cargo bikes, the tray is full of ridges or studs. This makes sticking more difficult. The sticker must form around all those contours without tearing or coming off.

Benefits of professional assembly

A professional has the experience and tools to apply the decal perfectly. The decal sits tight, with no bubbles or creases, and stays put for years. At most decal companies, you can bring the cargo bike by or they will come to you.

"We first tried to do it ourselves, but that turned into a disaster," says Thomas of STOER Bikes. "In the end, we had it done. It saves so much frustration and the result is perfect."

There are different types of companies that sticker cargo bikes. From specialized cargo bike letterers to all-round sign-makers.

Specialized cargo bike letterers

Companies such as Beplakjebak, Autobestickeren.com and Printing Company have experience with popular cargo bike brands. They often have templates ready for Urban Arrow, Babboe, Gazelle and other brands. This saves time and ensures a perfect fit.

Local sign-makers

In almost every city, you can find companies that letter vehicles. They may not have as much experience with cargo bikes, but they can do fine work. Ask about previous projects and references.

Ordering online

You can also order bakfiets stickers online. You upload your design, choose the size and the stickers are delivered to your home. Advantage: often cheaper. Disadvantage: you have to stick yourself and don't get personal advice.

Check out our dealers for advice on stickers in your area on the STOER Bikes dealer page.

The STOER CargoX is excellent for business use as well as for stickering. The bin is made of EPP material with a size of 100×70 cm. This gives you ample surface area for your company logo and contact information.

The smooth surface of the EPP tray makes stickers easier to stick than trays with lots of ridges. The film adheres well and stays in place for a long time. Plus: EPP material is fully recyclable, which suits a sustainable corporate image.

For business users, STOER also offers a cover flap. This protects your cargo from rain and prying eyes. The cover flap can also be branded with your logo, making you visible from above as well.

With its 960Wh battery and 92Nm of torque, the CargoX can withstand daily heavy use. Whether you deliver flowers, transport catering or carry tools, the CargoX can handle it. See all specifications on the STOER CargoX product page.

A cargo bike with company logo only works if the design is right. Here are a few tips to get the most out of your lettering.

Keep it simple

You only have a few seconds to grab attention. Make sure your logo is large and clear. Avoid too much text or small letters that no one can read.

Provide contrast

A dark logo on a dark bin does not stand out. Choose colors that contrast with the color of your cargo bike. Or wrap the entire cargo box in an eye-catching color that matches your corporate identity.

Make contact information readable

Your website or phone number should be legible even if someone is standing 5 feet away. Use a sufficiently large font and a clear font with no frills.

Think of both sides

A cargo bike is seen from two sides. Make sure your lettering is on both sides. And don't forget the back: people riding behind you will also see your cargo bike.

Use your corporate identity

The colors and style of your cargo bike should match the rest of your manifestations: your website, business cards and any corporate clothing. This is how you build a recognizable brand.

Want more tips? Then read our blog on 10 benefits of an electric cargo bike for commuting.

The cost of a cargo bike with company logo is a business expense and therefore deductible. You can reclaim the VAT and list the cost as a business expense.

VAT reclaim

As a VAT taxpayer, you reclaim the VAT on the sticker through your VAT return. For an invoice of €500 excluding VAT, that is €105 return.

Deduct expenses

The cost of stickers is a business expense and reduces your taxable profit. Depending on your tax rate, you save 20-50% of the cost through lower taxes.

Part of investment deduction?

If you buy the sticker at the same time as the cargo bike, the cost can count toward the investment tax deduction (KIA) and environmental investment tax deduction (MIA). Ask your accountant for advice on the possibilities.

Read more about tax benefits in our blog on tax benefits of a business electric bike.

A cargo bike with a company logo requires some maintenance to keep it looking great. With these tips, your stickers will last longer.

Regular cleaning

Dirt and dust can affect the film. Clean the decal regularly with water and a soft cloth. Avoid abrasive agents or pressure washers, these can damage the film.

Protect from sun

UV radiation causes colors to fade. Store your cargo bike in the shade or under a canopy whenever possible. Film with UV-protective laminate will last longer.

Repairing damages

See a crack or loosening? Repair it as soon as possible. You can often fix minor damage yourself with a little glue. For larger damage, it is wise to have a new sticker made.

A cargo bike with company logo is a smart investment in your marketing. You reach hundreds of people daily without recurring costs. From simple logo stickers to a complete wrap, there is a solution for every budget.

Costs range from €50 for a simple logo to €800+ for a full wrap with custom design. Choose quality film and professional assembly for the best results. And don't forget: the cost is tax deductible.

Curious about the possibilities for your business? Schedule a test ride with the STOER CargoX and discover how this cargo bike can enhance your business.

What does it cost to have my cargo bike stickered?

Costs range from $50 for a simple logo to $800+ for a full wrap. Factors that determine price include: size of lettering, type of film, design and installation. Request multiple quotes to compare.

Can I stick the stickers myself?

Simple logo decals you can apply yourself. For larger lettering or a full wrap, professional installation is recommended. The film must be applied tightly and without air bubbles, which is precise work.

How long will cargo bike stickers last?

With good film (polymer vinyl) and care, decals will last 5-7 years. Cheaper film (monomer) will last 2-4 years. UV-protective laminate extends life.

Is the decal also removable again?

Yes, vinyl stickers can be removed without damaging the surface. This is useful if you change company names or want to sell the cargo bike. A professional can remove the vinyl quickly and cleanly.

What information should be on my cargo bike?

At a minimum, include your logo and company name. Also include your website or phone number so people can contact you. Keep it simple and make sure everything is readable from a few feet away.

Can I also have the cover of my cargo bike lettered?

Yes, the cover flap is a nice extra surface for your logo. This way you are also visible from above, for example when you are parked or when people are watching from a balcony.

Are the costs of stickers deductible?

Yes, the cost of cargo bike stickers are business expenses. You can reclaim the VAT and deduct the cost from your profit. This applies to both the purchase and any replacement.

At which companies can I get my cargo bike stickered?

There are specialized cargo bike lettering companies such as Beplakjebak and Autobestickeren.com. Local sign-makers and printing companies can also sticker cargo bikes. Ask about experience with cargo bikes and view past projects.