Art meets technology: Alice Harrey gives the STOER UrbanX a unique look

What happens when you unleash an artist on an electric fatbike? At STOER Bikes, we decided to find out. We partnered with Alice Harrey, a talented sign painter from Amsterdam. Her assignment was simple: turn our UrbanX into a work of art. Alice was given complete creative freedom and was inspired by her childhood dream of having her own hot rod bike. From that memory a unique design emerged: a hand-painted fatbike with flames, graphic patterns and bold colors that give the UrbanX a real hot rod look. The result shows that an electric fatbike can be much more than just a means of transportation. This collaboration brings together two worlds: the reliable technology of STOER Bikes and the creative vision of an experienced artist.

1. Watch the video of the custom UrbanX
2. Who is Alice Harrey?
3. Hand-painted craftsmanship on a fatbike
4. Why the UrbanX as a base?
5. Check out the custom UrbanX at CLUB204 in Amsterdam
6. When art meets technology: the custom UrbanX by Alice HarreyThe CLUB204 style: bold and striking
7. What makes this collaboration special?

Want to see how Alice painted the STOER UrbanX? In the video below you can see how she talks about the project, her experiences and the collaboration with STOER.

Alice Harrey is originally from Britain but has lived in Amsterdam for many years. She is a sign painter, which means she hand-paints all sorts of things. From restaurant signs to coffee shop windows, Alice brings brands to life with her brush. Her work can be found throughout Amsterdam. She has worked for Five Ways Coffee Roasters, Deus Cantina and other well-known Amsterdam businesses, among others.

What makes Alice special is her way of working. She first makes digital mock-ups so you can see exactly what the end result will look like. Only then does she pick up her brushes. This approach gives clients certainty and avoids surprises. You know exactly what you're getting before the paint hits the surface.

Alice combines ancient techniques with modern designs. This makes her work unique. She has a good eye for detail and understands how colors and shapes work together. Her experience with different substrates also came in handy when painting the STOER UrbanX. Whether it is glass, wood or metal, Alice knows exactly which paint and technique to use.

Over the years, Alice has built up an impressive portfolio. Her work is characterized by clean lines, powerful colors and a perfect balance between detail and overview.

Painting a fatbike requires skill and patience. Alice has the UrbanX completely hand-painted. This means that every detail is unique. No stencils or templates, but pure craftsmanship. The flames and graphics are all freely applied.

Working on an aluminum frame has its own challenges. The surface must be perfectly prepared so that the paint adheres well. Alice used professional techniques to achieve this.

The manual nature of the work gives the bike a personal touch. You can see in every line that this was made by an artist. It gives the bike character and makes it special. Moreover, handwork means that each project is unique.

The combination of Alice's craftsmanship and the quality of the STOER UrbanX creates an end result that is both beautiful and functional. The bike rides exactly as well as a standard UrbanX, but looks spectacular. All technical parts remain perfectly accessible. The brakes, lights and motor all work as they should.

We chose this model for this project for a reason. The UrbanX is our most popular fatbike, and for good reasons. First, the UrbanX has a sleek design. This gives Alice plenty of room to add her own style without being too busy. The aluminum frame offers a nice, smooth surface to paint on. In addition, the frame has enough surface area to apply impressive patterns and designs.

The shape of the frame is also important. The UrbanX has smooth lines and a modern silhouette. This makes it easier for graphics such as flames to flow naturally across the frame.

In addition, the UrbanX is technically great. The bike has a Bafang 250W motor with 55Nm of torque. This provides powerful support. Whether you are cycling through Amsterdam with its bridges and dikes, or riding through a hilly area, the motor always provides enough power. The 720Wh battery pack provides a range of 60 to 140 kilometers.

The Gates CDX belt drive means you never have to lubricate and require little maintenance. A belt drive also lasts much longer than a traditional chain. This not only saves costs, but also hassles. You grab your bike and go, without worrying about maintenance.

Another advantage is the automatic 2-speed transmission. The bike shifts by itself, you don't have to think about it. This makes the UrbanX perfect for daily use in the city. The gears automatically adjust to your speed. This means smooth riding without jerky shifts. Moreover, the UrbanX was voted Best Fatbike in 2024 by AD Fietstest.

Even after painting, the UrbanX remains the same reliable bike. All technical parts work exactly the same. The Tektro hydraulic brakes provide powerful and safe braking in all conditions. The LED lighting with brake lights ensures that you are seen in traffic. The luxurious leather saddle offers comfort, even on longer rides. And the front suspension ensures that bumps and uneven roads are no problem.

The removable battery is also a big advantage. In addition, you prevent people from being able to steal the bike for the battery. A new battery costs quite a bit of money, so this gives extra protection.

Finally, the UrbanX is suitable for different body heights. Even taller people can comfortably ride the UrbanX. The saddle and handlebars are adjustable, allowing you to adjust the bike perfectly to your body. This ensures optimal riding comfort, even on longer rides.

Want to know more? Then read our blog about fatbike for tall people.

Want to see Alice Harrey's custom UrbanX for yourself? You can do so at CLUB204 in Amsterdam. This unique fatbike is in the showroom there and is also for sale. CLUB204 is more than just a bike store. It's a place where fatbike passion, lifestyle and expertise come together. Founded by Sjoerd and Linda, the store grew from a modest 24-square-meter space into an impressive 400-square-meter brand store. Recently CLUB204 moved from Amsterdam-Noord to a new location on the Overtoom, where the custom UrbanX can now be admired.

At CLUB204, it's all about the experience. You can test ride, get advice from knowledgeable staff and enjoy freshly brewed coffee while getting to know different fatbike models. The store collaborates with premium brands, including STOER Bikes. In addition, CLUB204 has a professional workshop for maintenance and repairs. Whether you bought a bike from them or somewhere else, you are always welcome for service.

The custom UrbanX fits perfectly with CLUB204's philosophy. They believe a fatbike is more than transportation. It's a statement and a way to experience the city your way. Stop by the Overtoom to see the bike and experience what CLUB204 has to offer.

Want to know more? Then read our blog about Bold, stylish and electric: meet CLUB 204.

Alice Harrey's painting is unmissable. It is all about a cool, urban look with bright colors and graphic elements. In addition, the tiger is an important part of this design. Perfect for an electric fatbike. This style suits people who stand out and are not afraid to show their personality.

Alice has perfectly translated this style to the UrbanX. For example, the flames run across the frame and give the bike a dynamic look. Moreover, the colors are carefully chosen, they fit the urban lifestyle. The result is a bike that stands out, but is not too busy.

This style also fits the fatbike culture. After all, fatbikes are originally rugged and made for adventure. The thick tires, sturdy frame and powerful engine make it a bike that can go anywhere.

Collaborations between bicycle brands and artists are not very common. Alice has painted the UrbanX completely by hand. That makes this bike truly unique. There is no second copy that looks exactly the same.

The remarkable thing is also that everything still works perfectly. We paid attention not only to how the bike looks, but also to how it rides. The Gates CDX belt drive, the powerful motor, the big battery, everything is still the same quality you expect from STOER Bikes.

This collaboration also proves that art and functionality can go together. You don't have to choose between a beautiful bike and a good bike. With the right approach, you can have both. The UrbanX rides exactly as well as a standard model, but looks spectacular.

1. Where can I view Alice Harrey's custom UrbanX?
   The custom UrbanX is in the showroom of CLUB204 on the Overtoom in Amsterdam. You can stop by there to see the bike with your own eyes. The bike is also for sale at CLUB204.
2. Will the technique of the UrbanX remain the same after painting?
   Yes, absolutely. All technical components remain fully functional. The Gates CDX belt drive, the Bafang motor, the battery and all other components work exactly the same as on a standard UrbanX. Only the exterior has been modified.
3. What are the advantages of a belt drive?
   A belt drive has several advantages. You never have to lubricate, keeping your hands and clothes clean. In addition, a Gates CDX belt lasts up to 30,000 kilometers, much longer than a chain. Also, a belt drive runs almost silently and is less susceptible to weather conditions.
4. Is the UrbanX suitable for daily use?
   Yes, the UrbanX is perfect for everyday use. With a range of 60 to 140 kilometers, you'll get several days ahead without recharging. The automatic 2-speed transmission and low-maintenance belt drive make the bike ideal for commuting and daily errands.
5. Can I test ride a STOER fatbike?
   Yes, we can do that anytime. Contact us at stoerbikes.com or check out our website for more information. During a test ride you immediately feel the difference of the belt drive and the powerful engine. We are happy to take the time to advise you on which model suits you best.