A company bike plan implementing starts with setting clear goals, calculating costs and benefits, and actively engaging your employees. Then you combine financial benefits with practical infrastructure and employee motivation for the best results. In short, this approach helps you create a step-by-step corporate cycling plan that works for your organization.
What are the tangible benefits to your business?
A company bike plan offers your company financial, environmental and social benefits that directly impact business operations. First, you save on parking costs. In addition, you increase employee satisfaction and reduce your organization's CO2 emissions. Health benefits also noticeably improve your team's productivity.
The financial benefits are immediate. First, you need fewer parking spaces, which saves space and costs. In addition, employees who bike to 30% are less likely to take sick leave because regular exercise increases their resistance. As a result, this translates into lower absenteeism costs and higher productivity. For commuting, you can use the company bicycle scheme with an additional charge of only 7%.
Ecologically, each company bike plan contribute to less traffic and lower emissions. As a result, this fits perfectly with sustainability goals that are increasingly important for corporate image and compliance. At the same time, many customers and partners appreciate companies that actively contribute to a cleaner environment. For example, by choosing electric bicycles also make longer distances accessible to your employees.
The social benefits cannot be underestimated. For example, employees experience more job satisfaction when they arrive at the office fit and energetic. At the same time, cycling significantly reduces stress from traffic jams and parking problems. Ultimately, this creates a more positive work atmosphere and can help attract talent who value sustainable employers. Especially electric fatbikes such as the STOER UrbanX Make commuting comfortable and reliable.
What are the costs associated with getting started?
The start-up costs of your company bike plan consist of bicycle purchase, infrastructure investment and administrative costs. On the one hand leasing options spread this investment over several years, while on the other hand purchase means higher initial costs but lower total costs. In general, the payback period is between 2-4 years due to savings on parking and absenteeism.
For the purchase of electric bikes business charge about €2,000-4,000 per bike. At STOER Bikes, for example, you get the UrbanX for €3,699 and the CityX for €3,299, both equipped with low-maintenance Gates CDX belt drive and a powerful 720Wh battery. Alternatively, lease constructions start around €50-80 per month per bike. Here you often get maintenance and insurance included, making the overall cost more predictable.
What does the required infrastructure cost?
Infrastructure costs include secure bike parking, electric bike charging stations and possibly shower rooms. Budget for this €500-1,500 per bike space, which depends on the level of security and facilities. You should also consider administrative costs for setting up the scheme and any external guidance for your company bike plan.
Fiscally, company bikes offer interesting advantages. For example, the additional tax liability for employees is only 7% per year, and companies can often deduct the cost in full. In addition, there are regular tax advantages and subsidies available for sustainable mobility, which further reduce the net investment. Finally, you can apply the small-scale investment deduction (KIA) for business use.
How do you motivate employees to participate?
Employee motivation for your company bike plan arises through clear communication of benefits, attractive incentives and removing practical objections. Initially, start with a trial period in which employees can experience how cycling improves their daily routine. Then make participation voluntary but attractive by emphasizing concrete benefits.
Communicate the personal benefits clearly: saving on travel costs, more exercise, no parking stress and often a faster trip to the office. Then organize information sessions where colleagues who already cycle share their experiences. In fact, this works more convincingly than formal presentations. For example, you can show how a low-entry electric fatbike makes cycling easier for everyone.
Which incentives work best?
Practical incentives make all the difference in your company bike plan. Consider a bicycle allowance of €0.23 per kilometer, free maintenance, or extra days off for active cyclists. In addition, some companies organize cycling challenges with small prizes. So it's not about big bucks, but about showing appreciation for the choice. Also good bike insurance is an attractive part of the package.
Take objections seriously and offer solutions. For example, you can make flexible arrangements for bad weather where employees still receive travel reimbursement that day. Likewise, for safety fears, organize bike training or help map out safe routes. For people who live far away, you combine cycling with public transportation. In short, the goal is to remove obstacles, not convince at any cost. For example, STOER Bikes offers robust electric bikes that can withstand all weather conditions.
What infrastructure does your company need?
A successful company bike plan requires secure parking, electric bike charging facilities and basic amenities such as shower rooms and lockers. First, the infrastructure must be practical and secure so that employees can leave their bikes worry-free. Moreover, good planning prevents later costly adjustments to your company bike plan.
Secure bicycle parking is the foundation. Therefore, choose enclosed spaces with individual attachment options. For electric bicycles such as the STOER UrbanX with 720Wh battery pack charging points are necessary. Here you count on one charging point for every two bikes. Preferably place these covered and well-lit for safety and comfort.
Amenities for extra comfort
Shower rooms and locker rooms increase the acceptance of your company bike plan significantly. Not everyone needs to shower, but the opportunity should be there. In general, one shower room for every 10-15 cyclists is sufficient. In addition, add lockers for safe storage of belongings while cycling. This immediately increases the attractiveness of your company bike plan.
Also consider practical items such as a bicycle pump, tools for minor repairs and possibly a bike wash station. After all, these small amenities show that you have the company bike plan seriously. Then plan the space so that expansion is possible when more employees start participating. By the way, for the low-maintenance STABLE cycling with Gates CDX belt drive less maintenance space required than traditional chain bikes.
How do you choose the right bikes?
The choice of bikes determines the success of your company bike plan. After all, you want robust, reliable bikes that are suitable for daily use in all weather conditions. In addition, electric bikes allow for longer distances and significantly increase participation in your company bike plan. Furthermore, consider factors such as maintenance requirements, range and ease of use.
For business use are electric fatbikes an excellent choice. This is because the thick tires provide stability and comfort on any road surface. STOER Bikes, for example, offers three models that are perfect for a corporate company bike plan. Thus, the UrbanX (€3,699) has an adjustable frame and a deluxe 2-person saddle. In addition, the CityX (€3,299) has a low step-in for easy boarding. Finally, for companies that also do last-mile delivery, the CargoX cargo bike (from €6,495) a game-changer.
Why low-maintenance bicycles are essential
Choose bikes with minimal maintenance to reduce the overall cost of your company bike plan low. For example, the Gates CDX belt drive used by STOER Bikes lasts 3-5 times longer than a traditional chain. Plus, you never have to lubricate the belt; it doesn't rust and stays quiet. This saves you significantly on maintenance costs and downtime within your company bike plan.
The automatic 2-speed gearing system of the Bafang H720 motor also reduces maintenance. In fact, workers do not have to manually shift gears, which prevents wear and tear and makes the bikes more user-friendly. In addition, the removable batteries can easily be charged at home, giving flexibility within your company bike plan. Moreover, with a range of 80-100 km per charge, most commutes are amply covered.
What are the tax advantages?
The tax advantages of a company bike plan make the scheme attractive for both employer and employee. Indeed, since 2020, an additional tax rate of only 7% per year applies on the bicycle's list value. For a €3,000 bicycle, for example, the employee pays about €4-5 per month in additional taxes. So this is much lower than the actual cost of a bicycle, which encourages participation in your company bicycle plan.
As an employer, you can deduct the full purchase cost from your profits. With lease constructions, the monthly costs are also fully deductible. You can also use the small-scale investment deduction (KIA) upon purchase. For electric cargo bikes, in addition, sometimes even environmental investment deductions are available, which can give you company bike plan even more attractive.
Making the most of the working expenses scheme
You can choose to reimburse your employees for the additional tax liability via the free allowance of the working expenses scheme (1.2% of the total wage bill). Then your employees pay no tax at all on the bicycle of your company bike plan. This makes the plan extra attractive as a condition of employment. Be sure to stay within the free space to avoid the 80% final tax.
Employees are allowed unlimited private use of the bicycle. So they can use the bicycle for commuting, shopping, recreation and any other trips. This makes it company bike plan much more attractive than, say, a leased car with limited private use. The regulation of the central government is designed simply and transparently.
How do you implement successfully in steps?
The successful implementation of your company bike plan requires a structured approach. First, you start with thorough preparation and involve your employees from the beginning. Then you test the system with a small group before rolling it out to all employees. After all, this will help you solve teething problems and optimize the company bike plan.
Step 1: Inventory and objective
Start with a survey of your employees to gauge interest. Ask about their current travel habits, distance from work and any objections. Then set concrete goals for your company bike plan: for example, 30% of employees on bicycles within 12 months. Then calculate the expected costs and benefits to your organization.
Step 2: Budgeting and funding
Create a detailed budget for your company bike plan. You add up the purchase costs, infrastructure, maintenance and administration. Then you investigate whether subsidies are available. You can also compare different financing options such as direct purchase, lease or a combination. For high-quality pedelecs such as the STOER models you can count on €3,000-4,000 per bike.
Step 3: Policies and regulations
Establish a clear bicycle policy within your company bike plan. First, you determine who is eligible, what bikes are available and what the terms are. You then describe in detail what happens in the event of damage, theft or the employee leaving. Finally, you arrange the legal and fiscal aspects according to the guidelines of the Inland Revenue.
Step 4: Realize infrastructure
Realize the necessary infrastructure for your company bike plan. First, you build secure parking lots and then install charging stations. If necessary, you then set up shower rooms according to your employees' wishes. Test the facilities with your pilot group before rolling out the company bike plan widely.
Step 5: Communication and launch
Launch your company bike plan with an enthusiastic campaign. Initially, organize a kick-off event where employees can test the bikes. Success stories from colleagues who are already cycling can then be shared during this meeting. In addition, use posters, e-mails and intranet to spread information. Finally, emphasize the benefits and make the sign-up process simple.
Step 6: Monitoring and optimization
Monitor the success of your company bike plan with concrete KPIs. The number of participants, frequency of use, absenteeism rates and satisfaction are important metrics in this regard. In addition, gather regular feedback and adjust your company bicycle plan where necessary. You can also celebrate successes to keep motivating employees.
Why do companies choose STOER Bikes?
More and more companies are choosing STOER Bikes in their company bike plan because of its reliability, low maintenance and Dutch quality. In fact, STOER produces robust electric fatbikes designed specifically for intensive daily use. Moreover, the low-maintenance Gates CDX belt drive and powerful Bafang motors make these bikes ideal for business use.
The UrbanX and CityX for example, are perfect for commuting. With a range of 80-100 km on a single battery charge, they cover almost all workers. In addition, the UrbanX's adjustable frame makes the bike suitable for workers of different heights, which makes managing your company bike plan simplifies. Also, the CityX's low boarding makes getting on easy for everyone.
STOER CargoX for companies with transportation needs
For companies that also do last-mile delivery, the STOER CargoX a valuable addition to the company bike plan. In fact, this cargo bike won the German Design Award 2025 and can carry up to 150 kg. Moreover, with a 960Wh battery and 92Nm of torque, you will effortlessly transport heavy loads through the city. The €6,495 investment will therefore quickly pay for itself by saving on fuel and parking costs.
STOER Bikes also offers a specially developed insurance for business bikes. With this, you get three years of new value coverage with no deductible in case of theft. 24/7 assistance is also included, which minimizes downtime within your company bike plan. This makes managing your bike fleet easier and more predictable.
A smart investment for any business
A well implemented company bike plan brings measurable benefits to your business and employees. First, the investment pays for itself through lower costs and higher productivity, while at the same time you contribute to a more sustainable society. So start small with a pilot group, then learn from the experience and gradually expand the program to all employees.
The tax breaks since 2020 make a company bike plan more attractive than ever. With an additional tax rate of just 7% and full deductibility for employers, the business case is clear. Plus, choose reliable, low-maintenance bikes like those of STOER Bikes to keep overall costs down. In addition, invest in good infrastructure and keep motivating your employees.
At STOER Bikes We like to help companies choose the right bikes for their company bike plan. In fact, our models are specially designed for intensive business use with minimal maintenance. So contact us for a no-obligation consultation and find out how a company bike plan can strengthen your organization.