B2B Festival NewsFiets 2026 in Den Bosch: THE fair for Two-Wheeler Industry Professionals

After a successful edition in 2025, the B2B bike fair is back on the agenda! On Sunday, February 8 and Monday, February 9, 2026. NewsBike Media & Events back to the Brabanthallen in 's-Hertogenbosch for the fourth edition of the networking event for the two-wheeling industry. Bicycle manufacturers, importers, suppliers and mobility professionals from home and abroad come together to immerse themselves in the latest innovations within the bicycle industry, establish valuable collaborations and gain inspiration for the new season.

1.  What makes the B2B Festival unique?
2. Looking back: highlights of previous editions
3. What brands will be present in 2026?
4. STOER Bikes at the B2B Festival 2026
5. Practical information: location, tickets & accessibility
6. Tips for successful trade show attendance 
7. See you then! We'll see you at the B2B Festival 2026

The B2B Festival is much more than a traditional trade fair. It is an approachable, professional and inspiring networking event where the two-wheeler industry takes center stage. In a relaxed festival atmosphere, bicycle suppliers, dealers, mobility experts and retailers come together to discover what the future of bicycles and e-mobility brings.

What makes this B2B bike fair unique is its strong focus on innovation and collaboration. You'll find everything from smart bike technology and cargobikes to software solutions and store fitting. This is where connections are made between industry peers who want to build sustainable mobility together.

The 2025 edition was a great success and reaffirmed the value of the B2B Festival as the B2B cycling fair of the Netherlands. With a record number of 4,215 visitors from the two-wheeler industry grew this Brabanthallen bicycle event continues to grow into a regular pillar on the trade show calendar for cycling professionals.

The atmosphere at this bike supplier trade show was energetic and informal, with well-stocked booths and plenty of interaction between dealers, brands and service providers. Major brands such as Accell Group, known for Batavus, Koga and Sparta, made their appearance at the B2B Bike Fair 2025. Industry organizations such as BOVAG also took advantage of the B2B bicycle fair in 2025, including hosting their member meeting during the two-wheeler industry networking event in the Brabanthallen.

Some highlights of the 2025 two-wheeler industry networking event:

• Record attendance with 4,215 industry visitors
• 157 exhibitors, including for the first time Accell
• Various product introductions within e-bikes, cargobikes and accessories
• First edition in Hall 1 of the Brabanthallen
• All-in exhibition concept: free entrance, parking, catering and Bossche bollen
• Open only to professionals: dealers, suppliers and buyers
• Positive feedback and re-registration by a large proportion of exhibitors for 2026

With this solid foundation, the 2026 B2B cycling fair in the Brabanthallen promises to be even bigger, more innovative and relevant for everyone in the cycling world.

After the strong attendance and broad brand participation during the 2025 edition, the 2026 B2B Bicycle Fair in the Brabanthallen again promises an impressive line-up of participants. This leading bicycle supplier fair brings together established names as well as innovative newcomers from the world of cycling, ensuring a vibrant and inspiring exhibition floor full of product innovations and networking opportunities.

During the previous edition, professionals from the two-wheeling industry managed to find each other among e-bike manufacturers, cargo bike builders, accessory brands, IT solutions and retail service providers. Although the final list for 2026 is still being compiled, you can count on a broad and professional field of participants from the world of cycling, e-mobility and bicycle technology again this year.

View here is the 2025 participant list for an impression of the offerings.

Do you, as a brand or supplier, want to be visible yourself at the two-wheeler industry networking event of the year? Then check here all the information about participating in this unique Brabanthallen bicycle event and find out how you can present your company to a broad professional audience.

Of course, STOER Bikes will also be back in 2026, with plenty of room for test rides, introductions and inspiration.

Also in 2026 is STOER Bikespresent again at the B2B bicycle fair. During the previous edition of this leading networking event for the two-wheeling industry, we proudly introduced our Cargo X cargobike, a robust and versatile bicycle that was presented to the professional public for the first time. As a result, the enthusiastic response and well-attended test rides led to valuable new collaborations within the bicycle industry.

That is why we are returning in 2026 with an even more powerful presentation. In addition to the now-proven Cargo X, we are also bringing the City X city bike along: a compact, agile bike with a low frame and open entry. The lack of a high frame tube makes this bike extra accessible perfect for everyday urban use and fitting within the broader trend of accessible bike innovations in 2026.

Visit our booth at this professional bike show and:

• Check out our latest models, including the  Cargo X and City X

• Take a test ride and experience the difference for yourself, in other words: feel immediately what makes our bikes unique

• Talk to our team about questions, collaboration or advice

• Discover our vision for sustainable mobility and urban cycling applications

We look forward to welcoming you to STOER Bikes during the 2026 B2B bicycle fair!

The B2B Festival 2026 will take place on Sunday, February 8 and Monday, February 9 at the Brabanthallen in 's-Hertogenbosch. Like last year, Hall 1 (Entrance A) will be used - a spacious, modern exhibition hall with the added benefit of atmospheric LED lighting, enhancing the relaxed festival atmosphere of this leading cycling event for the two-wheeler industry.

Note: the B2B Festival is a dealer only event. This means that only professionals working within the bicycle industry - such as retailers, buyers and suppliers - have access. Thus, consumers are not allowed.

Location & accessibility

The Brabanthallen are centrally located and thus easily accessible:

• Directly on the A2, A59 and A65 freeways

• Only a 10-minute walk from NS Station 's-Hertogenbosch

• In addition, you can park for free, including charging stations for electric vehicles

Access & facilities

After registration, you will receive an admission ticket that allows you to take advantage of the all-in concept:

• Free admission to the festival

• Free parking

• Free catering: drinks, sandwiches and snacks throughout the event

On Sunday, the program will conclude festively, culminating in an extensive Happy Hour XXL until 20:00. The perfect time to network informally with industry colleagues while enjoying music, snacks and drinks.

Sign up here as a visitor And don't miss this important moment in the bicycle industry calendar!

The B2B bicycle fair offers much more than just an exhibition floor full of products. Those who prepare well for this leading bicycle industry networking event get considerably more out of their visit. In addition to the stands and innovations of bicycle suppliers, the event offers plenty of room for networking, content sessions and live demonstrations of the latest bicycle industry innovations 2026.

That's how to get the most out of your day at this professional bike supplier trade show:

• Review the program and exhibitor list in advance. By planning purposefully, you can be sure you won't miss any important presentations or interesting booths.

• Reserve time for keynotes and knowledge sessions. These sessions offer valuable insights into market trends, consumer behavior and technological developments.
• Take advantage of testing opportunities. Many brands offer test drives and product demonstrations so you can experience what's new right away.
• Network actively. In the specially set up networking areas, you can interact with colleagues, suppliers and new contacts in an informal setting.
• Ask your questions of exhibitors. The approachable atmosphere makes it easy to discuss business opportunities and pick up practical information.

With proper preparation, you will experience this B2B bicycle fair in the Brabanthallen not only as inspiring, but also as a valuable moment to advance your store or business professionally.

The fourth edition of the B2B Festival once again promises to be the meeting place for everyone active in the bicycle industry. Whether you come to discover the latest products, expand your network or just catch up with colleagues from the industry - this is the time to get inspired and look ahead to a new season full of opportunities.

We of STOER Bikes are all over it. You too?

Be there at Feb. 8 and 9, 2026 in the Brabanthallen and be sure to stop by our booth.
Register as a visitor here and don't miss this leading cycling event.
See you then in Den Bosch!